I started this blog a while back with the intention of documenting my own personal sense of style. In the vast sea that is fashion blogging, it seemed to be dominated by young, white, modelesque girls with perfect hair and perfect bodies wearing perfectly curated outfits, usually carrying the latest designer it-bag. And while these girls were beautiful, chic and unique in their own way, I felt I could bring something different to the table. I was (am) short and not overweight but not particularly thin either, half Asian and older than the average blogger. At the time I was also very into menswear (still am but not the same obsession level that I was) and loved trying to mix tomboy style with femininity. I wanted to start a blog that represented others like me.
It started out well, but I quickly fell victim to what I will call ‘blogger tunnel vision’. An avid vintage shopper and repeat offender (if I loved it I wore it until it fell off me), suddenly I was buying more well-known brands I could tag in the hopes of being re-grammed to gain more exposure. I wore something once maybe twice and then had to move to the next thing. I never fell into trends before unless it was something I genuinely liked and now I felt this need to keep up with all of them. I was buying clothing at an alarming rate. Something I didn’t even fully grasp until we moved to England and donated 12 bags of clothing (that doesn’t include the clothes I brought with me or the two massive Rubbermaid containers I filled to store at my parent’s house).
I wasn’t buying clothing with the same enthusiasm I once had. Shopping and getting dressed turned into a chore. I was thinking about ‘my brand’ instead of what I authentically liked. And of course, I was comparing myself to other bloggers and trying to emulate or keep up with these already established gurus instead of doing what I set out to do: be me. And the really funny part, all the fashion blogs I follow, the ones I would deem successful got there by having their own unique voice (because we all know that style isn’t just about the clothes you wear) and I was slowly becoming a cheap knockoff. I needed a break.
But here we are again, refreshed, lessons learned and passions re-kindled. High fashion is art (I did go to fashion school and I still follow designers and fashion week) but you won’t find much of it here. You also won’t find much fast-fashion since evil takes a form in capitalism. I still buy the odd piece from ASOS and Topshop but I am consciously trying to buy less and stay far away from HM, Primark, Zara and the like. Instead, you might see more vintage and second hand, especially since apps like Depop make it so easy and from the comfort of your own bed. I’ll still document my outfits and give you styling tips, but fashion is not enough to keep me creatively fulfilled or passionately motivated. So along with style posts, this blog will now contain monthly quips on feminism, veganism, travel, and personal anecdotes or thoughts on the world. Not necessarily in that order and maybe with no order at all.
Welcome to the new AVEC LUI.